Assessment criteria in a transaction
Buyers assess companies differently depending on strategy and objective. A private equity fund will typically focus on stable and demonstrable earnings, scalability and future optimisation potential. A strategic buyer may place greater emphasis on capacity, market access, customer base or synergies with its own activities. Regardless of buyer type, the assessment is based on normalised earnings — often EBITDA adjusted for one-off items and special circumstances. It is the sustainable earnings and the risk profile that influence the multiple and valuation — not a single unusually strong year.
Three typical buyer types
Forskellige købere ser på din virksomhed med forskellige mål. Nogle fokuserer på stabil drift og indtjening, andre på vækst og skalering – og nogle på integration i en eksisterende forretning.
Hver købertype vægter forskellige forhold, og det påvirker både pris, proces og vilkår. Når du forstår deres logik, kan du arbejde målrettet med de områder, der skaber størst værdi – og positionere virksomheden rigtigt i markedet.
Det giver dig bedre kontrol over forløbet og øger sandsynligheden for det rigtige match.
What does it mean for you?
Insight into the logic of different buyer types makes it possible to prioritise the initiatives that genuinely affect value, timing and terms in a transaction. Exit Strategy Programme creates clarity, structure and documentation, enabling the company to stand out to the right buyer — on the desired terms and at the right timing.
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